Airbnb
Challenge
Bridge the gap between comfort and cultural immersion for modern travellers by positioning accommodations as more than just a place to stay, but a gateway to authentic local living.
Isight
Travellers increasingly seek immersive experiences that allow them to connect with the local culture and community while enjoying the comfort of home.
Idea
Live like a local, stay like a guest
(Spec Work)



Client: Airbnb
Role: Concept, Art Direction, Design
Medium: Outdoor / Print / Digital / Social