Sharpie

Challenge
Reposition Sharpie as more than just a permanent marker, transform it into a symbol of bold self-expression for a new generation of creators. The goal is to inspire Gen Z and Millennials to use Sharpie as a tool to express their authentic selves whether through art, fashion, customization, or everyday creativity.

Insight

People are constantly looking for ways to express themselves creatively, uniquely and authentically. Sharpie is a tool that can empower individuals for creative self-expression.

Idea

Unleash your creativity with Sharpie

(Spec Work)