Sharpie

Challenge
Reposition Sharpie as more than just a permanent marker, transform it into a symbol of bold self-expression for a new generation of creators.

Insight

People are constantly looking for ways to express themselves creatively, uniquely and authentically. Sharpie is a tool that can empower individuals for creative self-expression.

Idea

Unleash your creativity with Sharpie

(Spec Work)